Cody Rhodes Rejects "Cool Heel" Persona: "A Heel’s Job is to Get Canceled"

 
Cody Rhodes is one of WWE's top babyfaces, but he insists that if he ever turns heel, he won't take the "cool heel" approach. In a recent interview with The Pivot, Rhodes discussed what being a heel means to him.

“Being a heel in wrestling, it’s very hard to be a heel today,” Rhodes explained (per Fightful). “What is a heel? A heel is someone trying to actively take something away that you like. You’ll hear people in wrestling say there is a wrong type of heat. There is truly no such thing as the wrong type of heat as long as you can manage it. As long as you can take it. Today, people get canceled for everything. Every hour, somebody is getting canceled and uncanceled. A heel’s job is to get canceled. A heel’s job is to not be cool and not sell merch. In wrestling, the term has gotten more identified with The Rock types that aren’t really heels. He’s just The Rock. He’s in a Disney movie. He’s beloved. Watching him is a prime example. You have to really go to lengths to upset people and do something. In this case, he upset them greatly because he was taking away a spot. He was smart enough to know, ‘that’s a good spot to be in.'”

He continued, “Most people are uncomfortable in that spot. Most people don’t want to explore being hated. John Bradshaw Layfield, you couldn’t sell his merch. Even in his hometown. If there were JBL shirts, he would go up to the stands personally and make sure they were not there. He was meant to be hated. He wanted you cheering for John (Cena) and Eddie Guerrero. That is a hard ask. There is a beauty if you can commit to being a bad guy. It’s a unique space creatively. You have to be really vulnerable and open and blood hungry in terms of how you are on the microphone.”

Addressing his own potential heel turn, Rhodes said, “There is a growing sect of fans that want to see that happen for me at some point. If you’re really wishing for that, it’s scorched earth. Then you might be, ‘We don’t like that.’ You have to really go scorched earth and in 2024, that is hard for anyone to understand. You’re not meant to be cool. You’re not meant to be the next Rock. You’re meant to be a bad guy.”