John Cena is heading into the world of cocktails.

A report from Bloomberg reveals the veteran WWE Superstar is co-founding a new premixed cocktail brand called Thomas Ashbourne.

Cena will be joining other celebrities such as Sarah Jessica Parker and Rosario Dawson with each celebrity getting their own cocktail to promote.

Cena commented on the cocktail, which took 18 months of development with Thomas Ashbourne:

“I got a lot of my business education after the events, being able to sit with the people I’ve watched and admired and we’ve shared beer and bourbon and a bunch of stories. That actually brought me here.”

The cocktails hit stores later this month.