As previously reported, WWE will have commercials air during the Super Bowl LVI tomorrow night to promote WrestleMania 38 on Peacock.
In an update, Dave Meltzer is reporting that NBCUniversal is paying for the commercials and not WWE.
“They’re not buying the commercial,” Meltzer said. “The network is buying the commercials. It’s a Peacock commercial, not a WWE commercial. WrestleMania will be featured in the Peacock commercial.”
Vince McMahon feels that Super Bowl commercials are a waste of money and explains why the company has not bought one since 1999.
Anybody advertising during the Super Bowl can expect to pay around $6.5 million per 30-second commercial, which is an increase on $5.5 million in 2021.
Brandon Thurston revealed there will be a 30-second commercial during the pre-game and a 15-second ad during the game itself.
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