The Rock Signs Huge Global Partnership Deal With UFC

Dwayne "The Rock" Johnson has signed a huge new multi-year global partnership deal with UFC.

It has been announced that Johnson's athletic label “Project Rock” in association with Under Armour Inc, has inked a multi-year deal with the Ultimate Fighting Championship. 

The project will see footwear worn by both male and female fighters and corner teams for fight-week events, workouts and weigh-ins.

Reebok had been UFC’s footwear sponsor but are set to be replaced by The Rock's brand.

HISTORIC.
I’m honored & proud, my @ProjectRock is the OFFICIAL GLOBAL FOOTWEAR PARTNER of the @UFC 🌍
Starting this weekend at #UFC270 NGANNOU vs GANE, all athletes & teams will rep @ProjectRock footwear.
Engineered for the HARDEST WORKERS IN THE ROOM who WALK THE WALK.
~ dj 💪🏾 pic.twitter.com/TInm2iwEz4

— Dwayne Johnson (@TheRock) January 21, 2022