WWE merchandise is big business and the t-shirts, belts, and plethora of other items sold on the official WWEShop.com gross high margins for the company.
In research conducted by us-bookies, they reveal that 90s WWE Hall Of Famer Stone Cold Steve Austin is still WWE’s ‘highest drawing champion’, earning an estimated $3,600,000 from the merchandise on the site.
WWE veteran John Cena takes comes in at the #2 spot, earning almost $2,700,000 and current WWE Superstar Alexa Bliss is the top seller right now earning over $1,600,000 through the shop.
Check out the top 10 merchandise sellers on WWE Shop (with estimated earnings):
Des Moines, Iowa, USA
May. 2nd 2025
Atlantic City, New Jersey, USA
May. 3rd 2025
Orlando, Florida, USA
May. 4th 2025
Omaha, Nebraska, USA
May. 5th 2025
Orlando, Florida, USA
May. 6th 2025
Detroit, Michigan, USA
May. 7th 2025
Detroit, Michigan, USA
May. 8th 2025
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