WWE Files An Interesting Trademark

WWE has filed an interesting trademark with The United States Patent and Trademark Office.

The term "WWE Day 1" was filed on August 19, 2021, for software and merchandising purposes. 

Here is the filing:

International Class 009:  Computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 025:  Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

It’s unknown how WWE plans to use the trademark.