According to PWInsider, WWE has filed a trademark for "Bella Glam" as of September 14th.

“Aftershave, antiperspirants, essential oils for aromatherapy use, baby lotions, bar soaps, bath soap, bath oil, beauty creams, body lotion, body sprays, cologne, perfume, cosmetic preparations, cosmetics, cotton balls for cosmetic purposes, detergents for household use, eye make-up, face powder, hair care preparations, shampoos, hand lotions, hand soap, body soap, lip stick, lip gloss, lotions for face and body care, make-up for the face and body, mouthwash, nail polish, scented oils, toothpaste”