According to a report from Wrestling Observer Newsletter, John Cena is no longer WWE's top merchandise seller. The 16 time WWE Champion is currently in China filming a movie alongside Jackie Chan. Cena, in fact, has been so invested in filming Project X that he missed his first Summerslam in 15 years.
During his time away, it appears that Cena has lost his spot as the top merchadise seller for WWE. Current Universal Champion Roman Reigns has overtaken that spot from The Leader Of The Cenation. Reigns comes off a Universal Title victory over Brock Lesnar at Summerslam. Reigns finally defeated Lesnar for the championship in a rivalry that has been going on for three years.
Despite the negative reaction from the crowd, his merchandise sales is more than enough proof for WWE brass to maintain the course with The Big Dog as their top guy. Cena encountered similar hurdles throughout his tenure as the company's top dog
He received and continues to receive negative reactions from the WWE Universe but continues to be a draw with the children. With Reigns' current re-alignment with The Shield which took place this past Monday on Raw, things are looking very bright for the Universal Champion at th moment