Impact President Ed Nordholm Discusses Allowing Talent to Trademark Their Impact Characters

Impact Wrestling President Ed Nordholm recently spoke to Metro Sports about the decision to allow Impact Wrestling stars to use their Impact personas outside of Impact Wrestling:

"Not that hard. I came in, I’m new to the business, trying to understand the roster and what we do, how we market them and how they work. I start seeing Rosemary, a wonderful talent, wonderful gimmick, great gal, and I find out that she doesn’t market herself as Rosemary when she’s not doing Impact.

"So, how does that work? We’ve got our talent, who don’t have enough confidence in their characters that they feel like they should be developing a safety net. They’re developing the safety net because they don’t want to be starting all over again creating a new identity. It was a pretty tough process of getting guys to buy into the idea, that you know, this is kind of silly to be trying to control people in this way. The fact the Hardy thing was going on in the meantime was sort of creating a whole dynamic within which I was sort of trying to evaluate this."