WWE Chief Operating Officer and 14-time World Champion Paul "Triple H" Levesque recently spoke to NBC Sports about his match against Jinder Mahal in India.
I have to ask about the match with Jinder Mahal in New Delhi. Were you surprised at all by the reaction you got there? From what I read and watched on YouTube you got the biggest reaction of the night.
“It’s funny, you see a lot of comments to the reaction of the fans there. India is totally different market and WWE is huge there. One thing that people forget is the first time I went to India to perform was in 1996. I’ve been on their TV for a really long period of time. There are certain guys there, in that market, who transcend the business for them. When we were talking to our television partners there about the marketing for the event, it was one of the things that kept coming up. It’s why I was put on the card. I haven’t been there in a long time. I was excited and really happy to hear the reaction. It’s sort of what we expected. We know what resonates in markets and we can see it in our numbers and see it in the research that are partners have done as well as on social media.”
I think a lot of people were just assuming and this is a short-sighted thought that Jinder was going to get the biggest reaction. The fact that you’ve been on television for so long, combined with the attraction of seeing you for the first time created the reaction. Those fans have a longer emotional investment with you.
“I often think it’s funny to me that people in America, who have never been to India, put their thoughts and their beliefs onto other people, ‘like clearly that’s the truth.’ (Laughs). It’s totally different there! The way they see things and react to things is very different. There are certain guys that once they reach a level there, it’s a whole different ballgame; Undertaker, [John] Cena. It’s just a different level of stardom. When we were over there a few months ago having business meetings, to hear the people who are running television studios or Internet companies say to me ‘I watched you when I was a teenager. You were like the biggest guy in the world.’ I met a massive Bollywood star the other day who told me that I was his entire childhood. He got suspended from school for telling someone to ‘suck it.’ At a time in ’96 when there were like three channels there, we were on one of them all of the time. It’s not to say Jinder wasn’t ‘over’ there. He was! You have to understand the market. It’s not like everyone just went, ‘Oh my God he’s Indian! He looks like us so we love him.’ They are a savvy market. They understand that he’s [playing] a bad guy [on television]. Even though he got a massive reaction, he still needs to earn their respect. He’s still growing and still new. You know what I mean?”
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