There have been a variety of speculation of why Emma was abruptly fired from the company. Former WWE staff member James McKenna provided a bit of clarity on the latest The Sheet Podcast minisode.

McKenna stated that, while he worked there, Emma was indeed difficult to work with. This was mainly due to her shooting down ideas that were being presented to her, which made it difficult for Creative to write her up a character. 

What was considered the “nail in the coffin” for Emma’s WWE status was the flop of the Emmalina character. Emmalina was reportedly the creation of Vince McMahon, which is why there was so much time invested in giving Emma a rebrand. However, Emma reportedly did not like the character change, which left a very bad impression to the Vince. The character was then dropped as soon as it debuted, and Emma returned back to her old gimmick.