GFW Denied Trademarks For The Broken Universe

The United States Patent and Trademark Office have refused all four Broken Universe-related trademarks that GFW attempted to file, according to PWInsider.com. The USPTO noted that the wordings used for identification and classification of goods and services in the initial filing were considered to be too broad. Below is a fuller explanation for refusal. 

'Broken Matt' - There is confusion due to Matt Hardy's filing of a 'Broken Matt Hardy' trademark that he filed first. Because Matt filed first, GFW will need to provide valid arguments to show potential conflict between the two and then a decision would be made on Matt's application. GFW would also have to get Matt's consent if they indicate that 'Broken Matt' identifies a living person. 
'Brother Nero' - The same living person rule applies here as Nero is Jeff Hardy's legal middle name. 
'Broken Brillance' - This term was refused because GFW needs to specify whether 'Broken Brillance' has any significance in wrestling or if it's just a 'term of art' in wrestling. 
'Vanguard1' - This was likely refused because of confusion with a non-wrestling related trademark. 

Reby Hardy tweeted the following in response:

"Maybe if they put this kind of effort into their live events the shows wouldn't get canceled. Cute attempt though."