Every day leading up to April 2nd, you will be seeing Heyman's website "Heyman Hustle" drop an original blog post and a new video daily on Yahoo Sports Turnstiles page, TheWrap exclusively reported. The former ECW owner did something similar in March last year leading up to ‘Mania as well.
Production has been underway for a little while now, which includes the clip down below featuring Brock Lesnar.
Heyman had this to say about the dealing.
“Last year, our partnership with Yahoo! Sports was the most successful collaboration we’ve ever done with the Heyman Hustle website. It also provided a look into our Looking4Larry Agency that launched the bidding war for the rights to the reality show we’re currently shooting. This year, we are debuting seven never-before-seen videos with behind the scenes footage of Brock Lesnar that even I find intimidating, and also doing a Facebook Live session for which I’m already lawyering up!”
Below is the video:
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