Shane McMahon Tried To Take Over Creative Back In 2012

An article came out by VICE Sports revealing some juicy backstage details. One such detail was how there was heat between HHH, Stephanie McMahon, and Shane McMahon.  On top of that, there was confirmed information that Shane tried to take over WWE creative in 2012.

Shane McMahon had made an attempt to take over creative in 2012. It also speaks about the tension between Shane and his sister Stephanie and Triple H. This had been known for a while, but now there's official information from a close source giving insider information. 

A few years ago, as Levesque was gearing up to launch NXT, ratings were down and Vince was on edge. The writing room became a battlefield, and even people outside of the company took notice, including Shane McMahon. In March 2012, Vince, according to a source familiar with the exchange, called a surprise meeting at the WWE production office, a separate facility from the main headquarters in Stamford, Connecticut. Shane had returned with a friend: James Frey, the author of the critically acclaimed and, later, highly controversial A Million Little Pieces and by that time the CEO of Full Fathom Five, a content creation company he founded in 2010.

(A spokesperson for WWE originally denied that Shane had approached WWE in any capacity between 2009 and 2016, but later confirmed that this meeting took place when asked about this exchange specifically.)

Then there's the reaction Stephanie McMahon when she found out her brother was coming into town.

“When Stephanie found out Shane was going to be there, she went white in the face,” the source told me. “And Paul freaked out.” Shane had set up the meeting through Kevin Dunn, WWE’s executive vice-president of production and Vince’s right-hand man for nearly three decades; he is the second-highest-paid employee at the company behind Vince (according to SEC documents, Dunn’s 2016 base salary is $909,560). Shane had a simple proposal: that he take over all of creative, including the writer’s room, with Frey and his team at Full Fathom Five as consultants."