Paul Heyman has scored a deal with Left/Right productions for an unscripted reality series about his New York based ad agency. “It’s a day in the life of the Looking4Larry agency and all of the many problems that we are forced to solve,” Heyman described the show for TheWrap.com “It’s the juggling act.”

Filming for the pilot episode has already started in the Big Apple.

A few British networks and Lionsgate were also interested in the project, a person with knowledge of the deal told TheWrap.