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In an interview with RollingStone.com, John Cena who is often cited as the "poster boy" for the WWE PG movement talked about the changes in WWE's product over the years, how he wishes the product was aimed toward his age group and how he misses blood in WWE:
"I'm a 38-year-old man," he says. "I'd much rather it be a program geared toward me, whether that's TV-14 or sometimes even more graphic than that, which is what I like. For one thing, profanity brought fire out of people with personalities that backed the language. It's very difficult to say, 'Oh, you're being poopy,' especially when they're meant to be fighting words. And now, if someone starts to bleed, the referee intervenes to stop the bleeding. But before, you'd just let it fly. Blood is one of the things that made fights cool. Like, you knew it had gotten serious. I understand why we don't do it anymore. Vince has been a coach to me, a father figure, a boss and a friend, and his goal and my goal are the same: to make the company be as big as it can be. But, yeah, the blood is one thing I miss."