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WWE Chairman Vince McMahon has long been known not to like the dirt sheets, many have wondered why, of course to some degree it impacts his product in terms of spoilers.
McMahon recently told Brian Fritz of the Orlando Sentinel that he doesn't have a problem with dirt sheets expressing their opinion but they eliminate the element of surprise from the product, which McMahon says he works hard to create for talent and fans:
“Nonetheless, it’s difficult to hold something like that but if you can, the audience loves it. It’s one of the reasons why I’ll always be anti-some members of the media, so-called dirt sheets or whatever it is. I’ve always disliked them. Not because of their voice and certainly not because of their opinion. No one respects the First Amendment more than me. Their opinions, negative or positive, they’re entitled to. I’ve always appreciated that because, quite frankly, some of the things I’ve learned from. I learn from everybody. It’s that they want to be a spoiler. No! No! Don’t spoil this. Don’t spoil it for the public. But I know that’s a part of their job too. It’s one of those things we try, with any form of the media now, we try no, no, no. Let me surprise you.
As a matter of fact, with Shane and a number of instances we’ve had, like Brock Lesnar when he first came back, we keep people on a bus in the parking lot. We won’t let our techs, we won’t let the talent, we won’t let anybody know until it’s time for them to walk out there. Shane was in a bus and he was not allowed to come out of the bus until Stephanie’s music hit and Stephanie had walked down the ramp. Shane comes out of the bus with security and goes right up to what we call Gorilla position and the guys there go, “I can’t believe it.” And all of the guys backstage, the vast majority of them, they didn’t see Shane when he walked through. They were all shocked and surprised.
That’s what I try to do: totally surprise our talent. They like to be surprised just like the audience. They like to be entertained so I like to entertain our talent as well. And the talent likes to be entertained or entertain themselves as we all do. It’s one great big entertainment wheel on all fronts.”