Chris Jericho recently took part in an interview with SiriusXM's Conversations with Maria Menounos in which he said some WWE talent today are afraid to be true heels.
Below is what he said:
"Everybody wants to have the merch. Everyone wants to have the t-shirts. I would always say, like Big Show was my tag team partner for a long time. We had a great, great partnership. And we were up against DX. And he was like, 'we have got to do these Jeri-Show shirts.' I'm like, 'no, we're not making shirts.' He replied ,'what do you mean? We're losing money.' I said, 'no, we'll make more money as hated heels against DX in main events at pay-per-views and live events than we ever would selling t-shirts.'"
Jericho added, "if you're going to be a heel, don't be afraid to get booed and don't be afraid of having people legitimately not like you. If you can do that, you can accomplish your goal."
Click Here to listen to the full interview.