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Takaaki Kidani, President of NJPW’s parent company Bushiroad revealed in an article about the company's business ventures that WWE approached NJPW to put their content on the WWE Network but the idea was surprisingly rejected.
“One proposed idea would be for the WWE to show NJPW footage on the Network, but this type of proposal just shows that they don’t see us as competition. Play NJPW footage on the Network, see if any of our wrestlers gain popularity, then buy that wrestler out; that’s probably the extent of their thoughts on it. It’s a very obvious strategy.”