WWE Sign New Merchandise Deal With Jakks Pacific

Jakks Pacific and WWE have signed a new merchandising deal which will see Jakks produce a new line of products based on WWE characters and series which will be hitting shelves in 2016. 

Jakks produced WWE action figures for WWE during the mid 90s to 2009 when the company signed a deal for Mattel to become their master toy license which runs through until 2019.

The new WWE-Jakks Pacific pact will see the company produce, distribute and sell WWE products for everyday dress up, role-play, radio control vehicles, seasonal costumes, and JAKKS’ 3D IT™ Character Creator brand, in addition to action figures across the APAC (Asia-Pacific) region.

“We are pleased to once again be partnering with a franchise as epic as WWE,” said John Blaney, Executive Vice President of Marketing, JAKKS Pacific. “Our toy role-play and dress up product will only be enhanced by adding the WWE license to our portfolio. To have the opportunity to bring these larger-than-life personalities to consumers through our toy aesthetic is incredible, and we are looking forward to bringing our products to market.”

“In addition to our long-standing master toy partnership with Mattel, we are excited to expand our toy portfolio with a company as innovative and creative as JAKKS Pacific,” said Casey Collins, WWE Executive Vice President, Consumer Products. “This new line of products will bring to life our favorite WWE Superstars and Divas in a new way that we are sure our fans and collectors of all ages will enjoy.”