WNS Column: Are old-timers cramping WWE's style?

While a portion of both the performing talent and fans alike thoroughly welcome the return of WWE’s megastars that helped pave the way for the company’s current crop, others greatly frown upon the idea. In recent history, WWE have managed to majorly cash-in on returning big-name Superstars, such as The Rock, Brock Lesnar, and Batista. It’s a great idea, at first, but these returns also spell trouble for WWE’s current and future states.

Let’s first look at a good-use example of this strategy. In veteran Chris Jericho’s recent return, he feuded with Bray Wyatt. While it didn’t produce the greatest rivalry or series of segments of all time, it certainly did one thing; and that’s help solidify the ‘Eater of Worlds’’ status as a serious competitor who’s here to stay. From this example alone, it can be said that having returning veterans to help ‘pass the torch’ onto WWE’s current and future roster is a smart move, as it sets these stars up for glory and success in the future – but that’s if they actually do this and not bury these up-and-comers like they have done so many times in the past.

Put it this way; WrestleMania is an event that attracts even the most casual fans. More often than not, I’ve watched WrestleManias with casual fans who are only tuning-in due to a megastar like The Rock or The Undertaker being present on the card. For the remainder of the event, the growing mutters of “Who the hell is he?” or “Back in the day we had (so-and-so)” certainly frustrated me. Such audiences lack the desire to keep up with WWE and hence, lack the knowledge for new talents and recognising what they bring to the table. They’re only familiar with the stars who really made a name for themselves, and why’s that? Aside from these fans being into the product at the time, it’s also largely because the stars that have become household names were marketed and booked correctly in the first place.

Therefore, wouldn’t the logical strategy be to book competitors of the current/future WWE roster go over these returning legends, just like how Bray did with Y2J? These casual fans would then take notice of these stars, and perhaps feel encouraged to watch the show more often due to this ‘newbie’ defeating one of their old-time favourites. In addition to majorly pushing a rising star (and so raising his/her awareness to an extended audience), WWE would receive further benefits as they’d still receive higher ratings due to the megastar being present on the show, as well as the current/future roster still getting TV time due to being involved with the legend in the segment. It’s essentially killing two birds with one stone.

I’m sure there are plenty more examples, but after this week’s RAW, it got me thinking of how WWE utilise their legends with their current stars. Let’s not even get into Batista’s win at this year’s Royal Rumble (I think I voiced my opinion in one of my earlier articles anyway). To be fair, they quickly rectified this by having The Shield go over Evolution. However, in most cases, it’s almost as if that WWE’s current roster isn’t their priority. It’s no wonder that the likes of CM Punk and Dolph Ziggler air their complaints, some more discrete than others. It’s even worse when WWE pair-off two legends to go one on one against each other in a pay-per-view, which shows that WWE still heavily rely on these ex-stars to generate viewing numbers. The sooner WWE start focusing more on their current and future stars, the sooner they won’t need the Steve Austins and Bret Harts of the company’s yesteryear to attract a wider audience. It’s a brave step, but is sure to solidify and sustain the longevity of their talent.

Do you agree that the WWE should try to adhere to the goal of ensuring that their current talent benefit in some way, shape, or form if they decide to bring back a legend/veteran/megastar, or do you think booking these old-timers in a way that appeals to the wider audience should be the priority? Comment below, and please share!

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