The new WWE logo will be officially introduced the night after SummerSlam according to a memo issued to WWE business partners:

“Home Video and other merchandise partners have reportedly been issued a memo from WWE in recent weeks stating that the new logo will come into effect on August 18th, 2014.”

The new logo at present is being used for the WWE Network, companies corporate jet and NXT programming.

The WWE Championship belt is expected to be updated, a mocked-up version has appeared online: