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The belief backstage within WWE is Bray Wyatt will be a fully turned babyface by the end of the year in the eyes of WWE officials who still book him as a heel at present.
Wyatt is already seen pretty much as a babyface because of how he announces the city he is in before he makes his entrance and engages with the fans singing to his entrance theme music.
WWE's main aim is to get Wyatt over a top babyface and it was never their intention to get fans to singing along when Wyatt sings and become so engaged with his entrance.
WWE are fully aware that certain things Wyatt does are becoming a trademark and they will be keen to protect those aspects and not take anything away from him which would turn him more heel.