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WWE officials are reportedly talking about turning Bray Wyatt, and presumably The Wyatt Family, into babyfaces at some point. However, this won't happen until The Shield runs its course, with Roman Reigns becoming the next breakout babyface star and Dean Ambrose and Seth Rollins sticking together as a heel tag team.
It was actually reported a while back, shortly after The Wyatts debuted, that WWE officials had contemplated turning them babyface some day. This isn't expected to happen any time soon, but they are at least talking about it.