WWE is reportedly set to move away from the PG orientated product they have presented over the last decade.
WWE Chairman Vince McMahon is aware the company is struggling to capture the teen market and he is implementing immediate changes to the product, which have already started to filter through on WWE television.
The company is also well aware of All Elite Wrestling (AEW) and their target audience and thus will look to close the gap and ensure they are staying relevant.
Dave Meltzer said on Wrestling Observer Radio:
“They were very aware that they had lost touch with the teenagers,” Meltzer said. “They were afraid of completely losing teenagers, especially when AEW starts. This is a direction they felt they had to go.”
It will be interesting to see if and when WWE drop the official "TV-PG" rating from their weekly broadcasts, or if they will try and combine the two ratings.