Ed Nordholm is the Executive Vice President of Anthem Sports and Entertainment and Impact Wrestling. He sat down for a lengthy VIP discussion prior to last Sunday's Impact Wrestling Homecoming which Wrestling Inc was there to cover. (Thank you)
Though he's the EVP and the main person in charge of Impact, he is not involved in the creative process. He just watches the characters and story arcs progress as they go.
"The limitations of a prime time broadcast program are to find the edges that are in line," Nordholm explained. "And maybe sometimes you get too close to the fire and get burned, and maybe we'll be criticized for not going far enough...I don't think we'll see the Attitude Era. I don't think any of us have much interest. This is the day and age where that type of misogynistic sort of behavior is coined in play anyway. But I do see some stronger places where women wrestlers are receiving more and more types of match ups, action moves, flying moves, how far we can go in their storylines."