WWE reportedly see SmackDown Live superstar Daniel Bryan as "just a guy" since he returned to in-ring competition earlier this year.
According to analyst Dave Meltzer, the company still recognizes how popular the YES! movement leader is, but do not see him as the massively popular mega-star he was in 2014.
"The whole Daniel Bryan booking since WrestleMania, that actually should go down as promotional malpractice. As over as he was when he first made the comeback to where he is now. He’s still popular and they’ll chant but it’s like he’s just a guy… even guys in the company you know bring it up.”
“On the road he’s more than ‘just a guy’ but they’ll go like: ‘Yeah, you watch the TV he’s just a guy on the roster and he should be so much more than that.'
Bryan returned from retirement at WrestleMania 34, teaming with Shane McMahon to defeat Kevin Owens and Sami Zayn.