WWE Hall Of Fame Jim Ross recently was interviewed by WrestleZone about Brock Lesnar’s SummerSlam build and storyline. He said he doesn’t understand WWE trying to portray Lesnar as having no respect for the company:
"In hindsight it’s easier for us all to judge, myself included. Everybody likes to be a Monday morning quarterback and since we are recording this on Monday morning… I guess it’s quarterback time. I would not have taken that approach. I do not believe in doing a negative sell.
"I just don’t think you get anything out of it. I think it’s the wrong kinds of emotions that you are attempting to create. I believe that, in my view, I would have taken a different route. That doesn’t mean that their route is wrong it just means that I don’t get it yet."