Dave Meltzer of the Wrestling Observer newsletter reported on Wrestling Observer Radio that there are very serious talks going on between Bill Goldberg and the WWE.

Meltzer used the phrase "where there's smoke, there's fire" when it comes to Goldberg being featured so prominently in the WWE 2K17 video game.

"There was a commercial for [WWE] 2K17, and boy did they feature Brock Lesnar and Bill Goldberg in that commercial. There are very serious talks with Bill Goldberg going on right now. They may already be done for all I know. Everyone is avoiding the question, but where there’s smoke there’s fire, and Bill Goldberg is going to be on SportsCenter on Wednesday, and he’s going to talk about his relationship with WWE, so there’s something going on. Put it this way, it’s in the very strong discussion stages at worst.” Meltzer explained.